Today marks the 32nd birthday for the incredible music powerhouse known as Beyoncé Knowles. It’s been a long ride for this Houston, Texas native who began her music career after her dance teacher heard her casually singing at age 7 and was astounded at her ability to nail high-pitched notes. Today, she is one of the richest and most influential women in Hollywood after earning $53 million in 2012, bringing her net worth to an estimated $350 million.

When you combine that with her husband Jay-Z’s reported $400 million net worth, the power couple has about $750 million in the bank. With her current Mrs. Carter Show World Tour and an upcoming album in addition to Jay-Z’s current album and tour, many are estimating the two will be worth $1 billion combined by the end of next year.

So how did the daughter of a Xerox sales manager and a hairdresser become one of the richest women in the world in only 32 years? Here’s a look at how she’s been able to rake in the millions during her career.

Happy Birthday to Beyonce Knowles, almost at a Billion next year




As a singer, many people assume that you get money from every single/album sold, which is often true. Beyoncé reportedly gets a 17% cut on the sales of her solo albums – of which over 118 million have been sold. However, as a writer or co-writer for nearly all of the hit songs by herself and for Destiny’s Child, she also gets a cut of every single album or single sold on top of what she gets for actually being the singer of the track.


Another huge source of income that Beyoncé started to emphasize was touring. While tours are often exhausting, intensive, and emotionally and physically draining, they are money making machines – and Beyoncé knows this. Her first solo worldwide tour generated $90 million from 97 performances, and her “I Am… Tour” managed to generate an average of just over $1 million per show, bringing in over $119 million. It was reported that after the “I Am” tour she brought home with her a check for $14 million.


While Beyoncé’s film roles are infrequent and spread out over her career, she is still able to get paychecks that are on par with major Hollywood stars. Even for her first film role, in Austin Powers in Goldmember, she was paid $3 million. For her most critically praised role in Dreamgirls, she reportedly earned $12 million.


During her rise to fame she began landing more and more endorsement deals, including L’Oreal in 2001, Pepsi in 2002, and Tommy Hilfiger in 2004. These are the same brands that pay her millions of dollars to sponsor her sold-out tours, allowing her to generate even more income from them.

Her ability to maintain relationships with these brands in the future would prove to be a cornerstone in her massive financial success. The companies involved use her image to promote themselves and she in turn, uses the brands to promote her work. As part of her recent $50 million endorsement deal with Pepsi, she debuted a new song in a much-hyped commercial. She also used her multimillion dollar campaign for H&M in 2012 to not only promote her upcoming tour but to also show the world that her body is definitely back after having daughter Blue Ivy. She has also had endorsements with a number of other corporate giants like Samsung, McDonalds, Wal-Mart, American Express, Disneyland, and Armani.


In 2005 Beyoncé teamed up with her mom Tina (who was already responsible for many of the stage and red carpet outfits for Destiny’s Child) to launch her own fashion line, the House of Deréon. The line has wavered in popularity through the years, but a exclusive deal to sell the line via Selfridges in England, and a rebranding into a more sophisticated look in 2012 show the brand isn’t going anywhere.

In addition to her clothing line, Beyoncé has used her name to get into the lucrative perfume business recently. After endorsing perfumes for Tommy Hilfiger and Armani she debuted her first scent Heat in 2010, and within months it was the best-selling perfume in the world. She quickly followed with Heat Rush, Heat Ultimate Elixir, and Midnight Heat. As if this wasn’t enough, she continued in the fragrance arena by launching Pulse in September of 2011, followed by Pulse Summer Edition in 2012 and Pulse NYC in 2013. It was announced in August of 2013 that her perfumes had sales figures of over $400 million worldwide, making it the third most successful fragrance line in the world.

As you can see, Bey is clearly going to have a very happy birthday indeed. She’s got a successful music career, a budding film career, an incredible business empire, a beautiful daughter, and a devoted husband. She’s living proof that sometimes, you actually can have it all. So, in honor of her birthday, put on your freakum dress, throw your hands up, and bow down to Queen B!



About the Author:

Spencer Blohm is a freelance entertainment blogger for He feels that no workout or night out dancing is ever complete without hearing at least one Beyoncé song. He lives and works in Chicago and has been known to break out into acapella versions of “Halo” at generally inappropriate times.


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